From September 4–7, 2025, we became part of Freddie’s birthday celebrations in Montreux as the main partners of the entire event. Each day was filled with an amazing atmosphere, fans, and festivities. The program was packed — from concerts, boat tours with Peter Freestone, to our World of Freddie booth, where we prepared several activities for fans to introduce them to our exhibition.
We had a photo corner, a signature board where people could write messages to Freddie, and a giant globe model highlighting the most important places from Freddie’s life. The main attraction was a contest for a VIP package, which included accommodation in Budapest and two free tickets to our exhibition. Linked to this competition was also a Wheel of Fortune, where fans could win vouchers for our exhibition, or badges and stickers with Freddie-themed designs. Crowds flocked to our booth and showed huge interest in the exhibition, which made us very happy. Already now, fans around the world can buy early bird tickets at discounted prices. Vouchers are on sale, and starting in January, they can be exchanged for tickets with a specific date and time of the visitor’s choice.
On Sunday, the official World of Freddie conference took place on the main stage, where we introduced to the world, for the very first time, our long-prepared exhibition entitled FREDDIE THE EXHIBITION. We shared with fans the journey of the entire project and even showcased a few items from our collection that they will be able to see at the exhibition. The speakers were Tomáš Hykel (project author), Peter Freestone (Freddie’s former personal assistant), Jim Jenkins (publicist and close friend of Freddie), and Marton Horn (Director of the House of Music).
The response was greater than we expected. We promoted our new website https://www.worldoffreddie.com/ and gained thousands of new followers on our social media channels, where the biggest promotion of the exhibition is currently taking place. So don’t forget to follow us and continue this journey with us.
Your World of Freddie Team